Reuters tried to bury the lede by focusing on loyalty to employers but the evidence is loud and clear and cannot be hidden. Americans love their country and don't like the direction it's currently going in.
Americans more loyal to brands, country than company
By Walden Siew Walden Siew – Thu Apr 29, 12:12 am ET
NEW YORK (Reuters Life!) – Americans are more loyal to their favorite soft drink, television show or car brand than they are to their employer, according to a joint Reuters/Ipsos poll.
But they are most committed to their country, followed by their family and their doctor.
"The most surprising thing was that country, which is more abstract, was No. 1, ahead of your family or spouse," said Timothy Keininghan, the author of the poll and a co-author of the book, "Why Loyalty Matters."
"There's a general belief that the government is broken, and people want to fix it," he said.
Seventy percent of Americans questioned in the survey said they are more loyal to their country now than they were two years ago.